''There are a number of myths we live by. For instance, the myth of 'away,' as in 'I'll throw it away.' Where's that? There's no such place. It's going somewhere. Or the myth of 'my little bit won't hurt,' or the obvious myths of 'bigger is better' and 'more is better.' We have all these myths, and we believe in them without even recognizing that they're there. We just act on them – and that's liable to be our downfall.''